Location Based Service ( LBS ), it is through the mobile telecommunications operator radio communications network ( such as GSM, CDMA) or an external positioning way ( such as GPS ) of obtaining mobile terminal user position information ( geographical coordinates, or geodetic coordinates ), the GIS ( Geographic Information System, geographic information system ) platform support next, for the user to provide corresponding services for a value-added service.
Concept
LBS called Location Based Services, it includes two meanings: the first is to determine the mobile device or user location; second is associated with the location of various types of information services. Means and positioning services related to various types of system, referred to as" service", another name for the MPS-Mobile Position Services, also known as" mobile positioning service system". Such as mobile phone users to find the current geographic location, and then in Shanghai City 6340 square kilometer range for mobile phone users at the current position within 1 km from the hotel, cinema, library, gas station and other 's name and address. So LBS is to use the Internet or wireless network, in fixed or mobile users, to finish the positioning and serves two functions.
Leisure and entertainment
The 1 sign ( Check-In ) mode: mainly is mainly to Foursquare, there are a number of similar foreign service and Gowalla, Whrrl, and home are: mutter, foursquare, streets, open, more fun, in which a few.
The basic features are as follows:
1) the user need to sign ( Check-In ) to record their own location
2) through the integral, medal of honor incentive user Check-In lords etc, to meet the user's vanity
3) with the business cooperation, to obtain the specific points or medal customers discounts incentive, but also for business brand marketing
4) through binding the user's other social tools, to share the geographic position of the user information synchronization
5) by encouraging the user to place ( shops, restaurants etc.) were evaluated to produce high quality content
The pattern of the challenge is to train the user at each location will sign ( Check-In ). Its business model is more apparent, can be very good for business or brand to carry out various forms of marketing and promotion. While the domestic active street network at this stage are more with a variety of concerts, exhibitions and other cultural activities to young people to promote cooperation, slowly and infiltration, the accumulation of users.
2 Midas game mode: thrust is the game of life, allows the user to use mobile phone to buy reality geographical position of virtual property and props, and consumer and interaction will be the real and virtual real integration of a model. The characteristic of this kind of mode is more interesting, fun and interactive sex is stronger, more viscous than Check-In mode, but due to the need for real estate and other locations were virtual design, high cost, and because the region is too strong to cover speed can not be quickly.
In the business model, in addition to draw lessons from mode Check-In joint business marketing, also can provide value-added services, as well as similar to the second life ( Second Life ) of the ads and other.
