Marketing management is to achieve a variety of organizational goals, create, build and maintain a useful target market exchange and contact between the designed program analysis, planning, execution and control. Through the planning, implementation and control of the enterprise in sales activities to achieve corporate sales objectives.
Marketing management is very important to the management of a working link. Marketing and business must be in product development, production, sales, finance and other aspects of coordination work. Only in this way, the enterprise's overall business objectives can be achieved, the enterprise's overall business strategy can be effectively implemented. And marketing management is in the business objectives, strategies, under the overall strategic business plan, based on the analysis of the business environment, on market segmentation, target market selection want to enter, and then develop marketing accordingly planning and marketing mix, and promote the implementation plan and implementation plan of the process of supervision and control, evaluation, review and revision.