Website Optimization

introduction

Website optimization is to perform site procedures and contents, edition piece, arrangement of optimizing adjustment, to make your site is more easy to search engine indexed, enhance the user experience (UE) and conversion and create value.

Website optimization can narrow and generalized from two aspects that narrow site optimization, namely, search engine optimization, is also search the Internet station design suits when searching engines, satisfy your search engine ranking in the search engine index, thus retrieval gain ahead, enhance the search engine marketing effect. The generalized website optimization the factor considered not only is the search engine, also including fully satisfy the demand of users characteristics, clear site navigation, perfect online help etc, and based on this, make web function and information play the best effect. Also is to enterprise's websites as the foundation, and Internet service providers (such as search engines, etc.), partners and customers, suppliers, vendors and other network marketing environment factors to establish good relationship.

Actually popular terms, website optimization is divided into two parts, one is to stand inside optimization, 2 it is standing outside optimization. Within the station optimization is through seo means to make our web site in the search engine friendly degree and stand inside of good user experience degrees to rise. The purpose of doing that, is simple in order to make our web site in the search engine rankings in front and get good customer conversion rates. Standing outside optimization? He is through seo means help website and your subordinate enterprise brand promotion, this process may involve a way of bidding, Google ads have baidu, natural promotion etc.

Website optimization and SEO's essential distinction

"Website optimization also called SEO" theory actually has been extremely misleading, causing now millions of network of web site optimization and SEO middleman confuse punch-drunk, these two concepts. "SEO is narrow website optimization is relatively correct method.

SEO is dependent on search engine appearance, is the product of development of network times, Website optimization is biased toward "site" concept, the essence is perform site perfect, improved, let your visitors satisfaction. Website optimization can be independent from the search engines and survival, its initial network directly responsible, more wrong not to pursue the search engine rankings for the ultimate goal, but is now to customer satisfaction, customer experience (UE).

In fact, without search engine, there is no SEO, But no search engine, even without the Internet, web site optimization also still exist. In the search engine before the emergence, site optimization is completely independent, its core is the construction quality of site, accompanied by the development of the Internet and website own expanding and deepening optimization. Until the search engine emerges, website optimization it gradually to the search engine's direction, accompanied by the search engine has become the people browse the Internet information of the important tool, website optimization was gradually become website promotion and network marketing is the foundation, and directly responsible for SEO. Therefore, rather than SEO is accompanied by the search engines and appear technology, as SEO is by site optimization derivation of a foreign new technology.

A thing really face by more and more people misunderstood by fuzzy, then people can still see it true colors? I can't! So SEO need innovation, must first before the overthrow of "outmoded conventions and customs", attach endowed SEO's unique, and sexual characteristics in theory constantly growing perfection.

Therefore, SEO not site optimization, website optimization more not SEO!

Website optimization process

The first pace: apply for them

Need SEO services to clients through SEO services proposed SEO service application, generally need to SEO service providers will be optimized website addresses, should optimize the keywords, your ideal price etc. Step 2: site keywords analysis are given price

SEO services received customer demand, can according to customer's website and fitting chosen keywords and other factors, through testing and analysis, a reasonable price. General customers hope that their website to enter search engine homepage, improve hits, Internet companies will give an optimal 1-3 months period of time if a page rank high quality, time is short, and vice time is long.

Step 3: contracts delivered a certain rate service advance, and industry average all charge 30% of prepaid.

Fourth step: website diagnosis

SEO services according to how many SEO 100 optimization technology indexes, the site for the overall system diagnosis, and find out the web site problem, we determine the specific SEO implementation plan.

Step 5: website optimization

According to formulate SEO implementation plan, perform site overall SEO to optimize maintenance.

Step 6: website login

To each big search engines, e-commerce site, address, directory submission website.

Step 7: optimization backlinks going

For the web site of the external links import a lot of quality.

Step 8: search ranking optimization

Take professional SEO optimization strategy for website optimization, and gradually raise website search engine in the target weights.

The ninth step: website optimization ranking acceptance

After a certain period of SEO implementation, when the target keyword search engine agreed to target, according to the position of SEO services agreements signed by both parties, the customer acceptance keyword search engine rankings reach, and payment services end the money.

Step 10: ranking maintenance

Track the target search engine ranking algorithm to the constant change of the implementation scheme of website SEO timely respond, in order to achieve the purpose of existing defend rankings.