Corporate Marketing skills

Business marketing is today the most important thing. Marketing exists in various forms, including how to attract customers; to attract customers, how to make good use of source, to promote transactions; transaction, how they buy again. There are more important than business do? No one can do without the customer's business.
   The activities of the typical or traditional organization of business promotion techniques: advertising, public relations, street promotion. We can choose according to their actual situation in which several or a skill. It also can engage in some activities that they have been accepted by the market and target customers respond. 1, ad advertising including: print (posters, the image of posters, leaflets, etc.), electronic media (Internet, television, radio, etc.), transport media (car ads, car TV, etc.), advertising, special gifts (calendars, key chains , advertising cup, or other products) and outdoor media (wall ads, billboards, posters, etc.), events need to use a lot of media resources, and activities are based on their small budget and the effectiveness of targeted delivery to select one or two as your message resources. 2, Public Relations refers to the media, public relations and marketing communications activities of target customers, and to persuade them to support the campaign. Organization's public relations activities, including design, printing and distribution of integrated media packages (joint promotional activities, public welfare activities, special sections, etc.); Creation in radio and television public service announcements published in (quasi-new course, the collective wedding ceremony) ; production and distribution of audio and video news release information, etc. (If news point, can produce their own, in time for the news program 24 hours before starting to send local stations). Concerned about the activity itself, which is an important part of marketing a ring, you can play to further strengthen their position in the target audience in mind. 3, street promotion campaign of street marketing approach requires that we really put up their own message to the streets. Street promotion activities include: The Dream Cartoon Inflatable Advertising in the bustling downtown area distributed single (flyer design must be reasonable to follow the principles of customer needs in this production); famous people ask us to hold the wedding activities; public service activities, such as the mass wedding , loving the General Assembly, the military wedding, wedding and other disabilities; and others concerned about the vision for the event hosts to business promotion activities. In the dissemination of advertising alone, you must confirm that this practice is in compliance with local laws and regulations. Disturbing the peace but could not because of negative public impact.
In the promotion process, we must pay attention to the manufacture of news intended point of aim is the production of our sales tools. Also note the timeliness of activities, for example, we hosted a relatively successful event, this time concerned about the time period necessary to target customers, take the initiative to contact them, to achieve maximum results.
All of the above aspects from large to explain the following, we passed some small details to find out that in practice, how to do marketing.
  First, the source where
To make money, we must first know where the source, and only know where the source, we can first get customer base, and guide customers to enhance their own consumption or the market competitiveness of our customers here in our consumption, while the maximum amount of spending . First of all we have to formulate their own development plans, that is, what is your goal this year, the amount laid down in the future, assigned to a month in, and then get the job done while looking for the implementation of the method of implementation we only have enough customers source to ensure that our volume of business, there must be large transactions, and customers in order to ensure sufficient capacity, we will take the initiative.
So how do you take the initiative to do? This must be divided into two levels, one is mental, the other is operational.
First, we talk about spiritual, mainly that awareness of their own. We want to promote their propaganda anywhere, so as to obtain the lowest cost source. Here are several ways for them to learn: 1, fixed telephone, mobile phone ring tones all the production people to call you all know you do, give yourself some additional opportunities, but also help establish their own professional image . 2, good habits of everyone that sent cards we all know, leaflets, flyers we received is not a common practice is to carelessly throw away? And very offensive in this way? The card it? We will not be thrown away out of courtesy. Therefore, we have access to the future everyone should remember that readily offers his own card. Sales Masters World Jockey Ladd sales method is to follow this principle, he went to the restaurant steak, people give him a bill, the bridge Killard give him a business card, he said, I was the bridge Killard, I sell Chevrolet cars. Bridge Killard sitting on the bus and saw a lady led a child, oh, your child so beautiful, like you. Hi, I'm the bridge Killard, I sell the car, his hair go wherever business card, then one of the secrets of his success is that there must be traded volume. dLn Md0
3, the site of the building is now very few young people do not go and do its own promotional website, as far as possible the development of the site features, such as advocacy, services, interactive platform, and so features that make them easier to find us, for our professional image promotion, and access to tourists is very important.
4, the service QQ, QQ build up our own name to The Dream, to provide advisory services to our customers. Newcomers who want to get married as long as the chat search, you can find us. For example, before I registered as "wedding consultant", the results have a lot to get married, to divorce, so add me, then I changed to "Dream of the sale", and want to join my clients began to increase, homes still allows us to get customers. Network marketing is very important in today's society as a propaganda tool.
5, advertise everywhere sense suggests this is a way to strengthen the brand. Staff uniforms should be uniform, to wear a chest plate; we store all the props and equipment are to social lettering typed copy, paste, Dream of the few characters; in the happiness of the door and the background should show The Dream; wedding process To strengthen these words everywhere, such as seat cards, bottles of software, the design matches and other items; moderator link design; post-production of the CD-ROM series on; to customers on a gift bag items; store gift Pre-sale services, leaflets, wedding process table ... .... always and everywhere have to strengthen the Dream of the publicity, and only continue to strengthen the brand suggests, our customers will have to be married to find a Dream of the consciousness. Melatonin is a good example of that.
No pain, no gain. Only awareness is not enough, but also action. Needle in the haystack approach to help us get the source can not guarantee that we get the most generous reward. So this time we are required to take the initiative. So in the end where to find it?
1, tap channels associated with the customer to find the contact point to note here, a different point of contact to adopt different forms of cooperation. To the hotel, studio, Bureau of Civil Affairs, for example, ordering the hotel to find the bar staff, cooperation is based on a percentage of gross turnover to give commission, because they can deal or not for our assessment, so I do not deal not to commission, commission ratio 2% of the total turnover of 10%, here taken to be different according to different proportion of the market (in addition, can also be a source transactions, regardless of how much the amount, gave the same remuneration, for example, traded one for 100, to avoid the trouble of accounting, which is a good way.) The studio and the Bureau of Civil Affairs is different or register to find customer service staff, cooperation is to get tourists to spend a certain price (note the use of source when attention must be kept confidential in order to obtain the channel). A source of cost 5-20 million (an average monthly studio capacity of 50-100 orders about the high cost senior studio source, general studio source can be relatively lower cost), be sure to ask them here submitted to the customer's name, address, marriage, telephone, spending power (studio consumption), on the one hand is to give us the basis for more detailed submission, the other is for assessing the accuracy of the information, to prevent them from cheating, to provide false information. Get on the tourists to spend a certain price requirements we have to correct this attitude, this is a way to get a direct source, as opposed to people doing car ads, TV commercials, newspaper ads, advertising and other forms of wall cost is much lower, also a large number of results.
However, from hotel, studio, the Civil Administration and other places for tourists, one difficult, and second source high cost, especially in more developed areas of the wedding, along with increasing competition, cost more and more tourists high. This time we are required to broaden the idea, with the lowest cost source, how to do it? Closely related with our clients what other points of contact it? For example, the installation of curtain shop workers, home improvement company, designer, furniture, home appliance stores delivery, customer information management, enterprise unions, wedding Explorer, fortune telling and feng shui (see the day, grant opportunities character, etc.), etc. and other places to get resources, and their cooperation on the premise that it? Is to find common interests, with interest to drive them, that is, a price can spend to get customers. The interests of the workers for an installation or delivery personnel, it is attractive enough. We also can allow them to help us do publicity work, do our marketing staff, to the store where customers and transactions, but also can give a certain percentage.
2, a founder of the United Front, the use of this principle is leveraging the power, the individual's ability to compete alone is very difficult, we must learn the power of the collection or use other people to form their own power, so as to make himself a competitive advantage, what to do to achieve this aim? That is to come into contact with our customers combined with the impact point, we held a joint promotion, such as hotels, studio, home appliance stores, furniture stores, jewelers, travel agencies and other organizations, we share resources (source, resource), the cost shared equally (advertising costs), on-site orders, to achieve our common purpose - to benefit. On the other hand is the Internet to advertise, for example, their leaflets exchange, into the store; for example, exchange source; for example, the gift voucher coupon, etc. can approach.
3, will train the customer to do business go. In particular, a large proportion of those young companies go through the union or giving away free training to their training data (data to be printed on the contact us) for them to create the greatest degree of convenience, to attract them. Come in contact with the company, the first union leader to be found for the "public" reason, that is to help solve real problems (otherwise they can not find the entry point for us), rather than the purpose of our first, each new things before getting married than more, so I can not worry about their work, is bound to affect the performance, then the purpose of our training is to help them solve problems, so that employees can feel at ease working. To do this work demands that we must pay attention to new concerns before the wedding, which is the new demand. This is our home work to be carried out immediately after one of the hotel, studio related investigations, the hotel site to investigate the situation (style, size), the ability to accommodate guests, consumption standards, the general situation wedding hall and so on. The studio is also the same situation, studio photography style, service conditions, consumer standards and so on. Only if we have these contents in order to truly provide a reference for customers, so that they can solve the problem without leaving home. We also can change the passive position, access to source with the studio and after the hotel we can provide conditions to allow them to buy our source, you can also exchange with their customer base, lower cost source. Other hand, the headquarters also prepared a very detailed pre-sale services, such as bride training lesson plans, slides, the formation of groups such as the contents of the wedding, will make our customers are getting closer. "Public" to find reasons, but also pay attention to "private" reasons, it is common interests, to use a certain price by source. For our newcomers, they get the biggest benefits is the service and let them worry, effort, time-saving service.
Of course this point just a few of the future, we must continue to tap these concerns and points of contact with customers in the information society, who first obtained the information, who is the market winner. As long as we try to pay, the result is certainly fruitful.
As long as willing to pay, no matter how good your sales ability or how bad, you can achieve your desired goals, here is the one you are willing to pay for a problem.
Second, find the source, how to use the source in order to achieve the purpose of transactions.
First we look at an example of this is a phone call on the actual sales records: Phone call on 100 clients who were about 36 customers, then the success ratio of 36%, when customers call to 200, with about 89 customers people, then the success ratio of 44.5%, to 500 customers who have been visiting some customers into 285, then the success ratio also increased to 57%. You will find the same one, the probability of closing sales is to upgrade. In other words, you are more than enough customers to visit at the same time, you will receive a lot of experience and skills, perhaps you contributed a word to your purpose, get inspired, you get better. However, less contact with customers, will experience less rich. In turn, will reduce the probability of turnover. Early stage of operation, each person goes through such a stage, but through the headquarters of the training, we can reduce the run-in with the market and customers, but only if contact with customers will shorten the period of transition.
  
We only promote our tourist trade will really reduce the cost. So how to promote trading it? This requires attention to pre-sales service. In the sales process, as buyers and sellers, customers, and our position is different, relatively large choice of customers, we will use our products with the unique charm and all the sake of caring for customers to touch customers. Who can provide satisfactory service to consumers, who will be able to accelerate the pace of sales, to customer satisfaction, it should be made higher than the competitor or competitors can not, do not want to do, did not think the premium services, and timely Jiannuo. If you can not very well meet the needs of customers, your current customers will go away, and potential customers will ignore you. It is very important for us. So how should we do?
1, the SMS service training in couples, there is a chapter on the new contents of the wedding preparation process, this is our message content. Wedding preparations we can text message in accordance with the process to the wedding couple (pre-understanding of the content), were sent. NOTE Do not send text messages have a commercial purpose, do not reflect the Dream of the message in words, the purpose is aroused the curiosity of customers (who cared so much about them), so call us. Received a phone call, note, the first channel for customers to obtain confidential, second, to reflect the concept of good service. "Whether you do not set set (set is not set) wedding company, our services will continue to until the day before your wedding, because our aim is for the couple to provide the most thoughtful, meticulous service, make your wedding even more time-saving, worry, effort. ", so that increased the death of one single opportunity to make living. The next stage, to bring in customers. "How to shop with selection based on their body shape wedding dress, how to choose according to their own hand rings, wedding etiquette manners, wedding day attention to detail, etc., are welcome to shop free of charge." Customers come to shop as long as we are away from the deal getting closer.
2, QQ (email) consulting services using QQ to provide advice and pre-service, you can create greater convenience for customers, increase networking opportunities with customers, marketing has an important principle: who can create the greatest degree of customer convenience, who is the market winner. You a consumer pay more in return from him the greater. We are now working for yourself, requires we should abandon the concept of time, came home from work, immediately landing QQ, we work, and customers work, and customers have a time this time to communicate with us. We can send all data to the new. While providing them with advice. For example, "set the hotel? If not given, how much you intend to set the table? Set standards for how much? *** Hotel is suitable for your requirements. *** Hotel is suitable for performance requirements for your wedding, because the hotel's renovation style of Chinese (western, romance, etc.). " This time we are very easy to obtain the trust of customers. Lay the foundation for the transaction.
3, home care requires us to avoid the traditional single-mode access, go out and bring in the customers. Site service can be divided into two phases, the first stage, no direct contact with the customer when the customer is not reckless to knock the door. Our leaflets can be, pre-service information into the newspaper box new. Marked on the top of our wedding to be hot, shop, QQ service number and so on. The second stage has been set up effective communication with customers home service and customer approval, a good agreement with the customer site service time (in general, this method only for the high-end customers). This phase requires orders to bring the relevant tools. Such as notebook computers, display books, leaflets, etc., we can not not prepared to fight the battle, so as to ensure the effectiveness of orders.
4, the prospective bride and training resources will be finishing the customer to inform them that we will hold the bride free training courses, training for they are most concerned, the most interesting issue-oriented, then there are cultural to the wedding, wedding content depth understanding of our customers (wedding planner can explain the method). At the same time it can also allow couples to strengthen interaction and use of mental comparisons overstating consumption. If you do not have time to participate, you can let them to the store to obtain lesson plans, lesson plans, or we send directly to the past.
5, Short Message service
Notify clients, help send the wedding couple the good news, the wedding planning (thanks to the guests, new language) and other sectors, we can use the Short Message that way. The lowest cost can help us get the most benefit.
Future mining in this area we have more and better way, when our products and competitor's products or less, we will treat aspects of the manufacture of large differences, and strengthen the quality, reputation, service, make our products better than competitors on added value. Large numbers of goods in the homogenization of the contemporary, people buy goods, the selection is not hard goods, but to meet the emotional needs of the people the value of soft commodities. The pay, so that our customers and developed a relationship of trust, for the better after the work is carried out.
Third, on how to pick a single process, by meeting customer needs, create a personalized wedding ceremony, the little one made the largest single part of the wedding planning course will explain in detail. What kind of publicity do not like word of mouth publicity, only the good reputation of the set, will allow customers to take the initiative to come to the wedding so concerned about the quality of our long-held important thing, as long as this, we become more marketing simple and effective.
Fourth, attention to service, will bring you more customers
Over the years, wedding industry's sales staff tend to focus on competition for sales of new customers who, in fact, in comparison with new customers and old customers to bring us more benefits. Haier product sales, is to use the service to move customers to achieve the purpose of occupying the market. Although we are not large enterprises, but this is equally applicable to us, we should strive to be customer satisfaction into lasting loyalty will extend our services continue, such as our makeup services, video services , photography service, floral, Hundred Days celebration banquet, reunion, his comrades will, birthday, golden memory, etc. These services are to be realized, and continue, and they will get us to do more business and profits bedding, but the premise must be unremitting adherence to the good after-sales service. In addition, we can formulate some policies so that these customers into our marketing staff, for example, marketing programs, there is an element in how many dollars is the consumer more than the amount customers can become our Gold guests enjoy a number of post-consumer discount discount, also introduced customer, you can also give a 10% rebate and other policies, so we stood in the same front, they own explanation than we are devoting himself to finding new customers costs much lower.
This shows that good marketing will bring us even more gratifying results, but this is based on their subjective efforts, methods have, we must strive to perform, not to "listen to exciting, think about moving is no action, "then the end result will be nothing. While in operation, we continued to pay attention to customer needs, find more ways and means, so that we will not be someone else to catch up, and remain invincible.