Sales Management

Marketing management is to achieve a variety of organizational goals, create, build and maintain a useful target market exchange and contact between the designed program analysis, planning, execution and control. Through the planning, implementation and control of the enterprise in sales activities to achieve corporate sales objectives.
Marketing management is very important to the management of a working link. Marketing and business must be in product development, production, sales, finance and other aspects of coordination work. Only in this way, the enterprise's overall business objectives can be achieved, the enterprise's overall business strategy can be effectively implemented. And marketing management is in the business objectives, strategies, under the overall strategic business plan, based on the analysis of the business environment, on market segmentation, target market selection want to enter, and then develop marketing accordingly planning and marketing mix, and promote the implementation plan and implementation plan of the process of supervision and control, evaluation, review and revision.
 And what is the sales management? Sales management and marketing management in the market at what location?
 For sales management, Professor, Indiana University, Dalin Pu is defined as follows:
 Thus, sales management, marketing plan is developed from the beginning, sales management, marketing strategy work is part of a plan, aimed at the implementation of corporate marketing strategy plan, the work is focused on the development and implementation of enterprise sales strategy, manage sales activities.
 And in this era of business competition, in order to enhance the competitiveness of their sales, often choose to provide sales management software and service providers to cooperate, such as the eight hundred passengers, to help the overall competitiveness of enterprises. On the meaning of sales management, understanding of Chinese and foreign experts and scholars differ. Western scholars generally believe that sales management is the sales force management. Philip Kotler Marketing authority that sales management is the sales force objectives, strategy, structure, size and remuneration for the design and control. American scholar Joseph P. Vaccaro believes that sales management is to solve the problems in the sales process, sales manager should be a knowledgeable and respected wealth managers. Ralph W · Jackson and Robert D · Cilic in the "sales management" in that sales management is the personal selling activities, planning, direction and supervision. Li Xianguo of scholars, who believe that the so-called sales management, sales revenue is to manage the process directly. Thus, sales management are divided into narrow and broad.
 Narrow sense refers specifically to sales management sales force as the central management.
 Sales management is the broad activities of the integrated management of all sales.