Promotion

Promotion is an old term, is that people are familiar with a social phenomenon, it is accompanied by the production of commodity exchange and production, along with the development of commodity exchange development. It is the modern business activities an important part of penetration in people's daily lives. Sell their very nature, is everyone doing. Humanity is to survive, we must communicate, and it is in communication with each other show the existence of their own value. Saito, chief insurance salesmen the world the help of bamboo in a few decades of the lessons learned in practice, is "no matter what is a self-display, which is a kind of self-promotion."
But due to historical and practical reasons, some people sell all kinds of misunderstandings and misinterpretations had even formed the habit of thinking, always selling and street selling, home selling, and selling various forms of price reduction associated with; for sales personnel is that they are mercenary, unscrupulous. Understanding of this error, so that people ignore the laws of the Promotion activities and research, also affect an outstanding professional sales force established. Therefore, the correct understanding of Promotion, is familiar with the Promotion business and Promotion skills to master the premise.
As society changes, the meaning of Promotion is also evolving. Different stages of social development, people will have different understanding and promote awareness.
Broadly speaking, Promotion is an active subject, trying certain methods and techniques to make a specific object to some kind of things and thought of action.
Narrow scope of Promotion is the Promotion of commodity exchange, that is merchandising. It refers to the use of certain sales personnel methods and techniques to help customers to buy certain goods and services to the needs of both sides met in the course of action.
Promote understanding of the meaning of the following aspects should be noted.
1. Merchandising is a complex course of conduct conventional wisdom is that promotion is to persuade customers to buy a kind of behavior. This concept has led to too much emphasis in the Promotion process to sell the act itself, the promoter of Promotion blindly to the will impose their own customers, rather than study the response behavior of customers to sell, focus only on the realization of one's own interests, while ignoring customer needs satisfaction, to promote understanding of this behavior is simply to convince the view, led to the current widespread community prejudice against the main reason for sales personnel. From the perspective of modern Promotion activities, Promotion should include finding customers, selling close to selling negotiations, dealing with market barriers.
2. Behavior lies in Promotion to meet customer wants and needs
From the concept of modern Promotion perspective, the potential demand for more worthy of the customer operator attention. Potential demand is the need to inspire and motivate, and that is the key to Promotion. Acts as the sales personnel to promote the active side, the interests of both must learn to find common ground on these common interests and help convince customers to make the customer's buying behavior is implemented, in order to achieve the ultimate goal of both sides.
3. In the Promotion process, the promoters to make use of certain methods and techniques of Promotion and selling the objects belong to different stakeholders, which makes the behavior is rather difficult to sell. In-depth analysis to understand the market and customers, flexible, mobile use of appropriate methods and techniques in order to facilitate transactions.