AdWords

Search engine Google keywords bidding advertising called how, also known as the "sponsored links", Chinese commonly known as "Google right AD." How is a kind of fast and easy buy advertising service mode, this advertisement service of targeted, no matter what is your budget, it according to each click billing (CPC). How do advertisement with the search results together in Google on display, these ads will show in our continues to expand the scale of Google search the site and content of networking web site, include AOL, EarthLink, HowStuffWorks and &to.

Basic introduction

How do advertising valuation means USES CPC billing mode, namely the user clicks advertising is only pay after advertisers. How entry threshold low, advertisers can fully automated launch, also can by choosing "regional and language version letting advertisers reach global potential users. How for advertisers provide highly intelligent background operation and keyword advertising management system, convenient for the advertisement effect tracking and optimization. How also through Adsense program, take clients keyword advertising in other contents related websites, further expand the advertisement's potential users touches range.

The main function

Google how account has the following all outstanding function, can completely fit any advertisement customer requirements.

According to the cost per click (CPC) pricing, you only need to press since the price of pay click charges.

Setting the daily budget.

Setting the daily budget, the minimum amount for 1 cents.

All-weather online access account of the effects of the report

In the AD network sites and products advertisement to improve display rate.

To one or more keyword positioning one or more advertising.

Main advantage

How do the 8 advantage

1. The minimum threshold. Only need to input 100 yuan, you can begin to launch your advertising, wait until after a profit further investment funds. Start need money at least!

2. Has a good reputation, the sense that gives a person is normal. Whether you must propagate what is, as long as you are in Google AD, can greatly improve the credibility and visibility.

3. The flow of high quality, the effect is good. If you are selling mobile phone, which you bought in Google flow, is want to buy mobile phones. Only need you in your Google account simply setting is ok. Want to let what person see your propaganda, does not want to let what person see your propaganda, oneself can set freely.

4. Advertising costs low. Oneself can be installed freely your advertising monovalent, minimum a flow only need 0.08 RMB. Let you use the least money earned the highest return.

5. Advertising position, can be installed freely. According to the things you want propaganda, just put your advertising in mainland China, or the United States, or any other area.

6. Advertising free time control. Can only put on Monday to Friday, also can only put on Sunday. Moreover, can be installed in the day of your time, accurate launch to every hour. For example, you can only in the daily noon 12 a.m. to 5 p.m. on your advertising, among other time suspend your ads. In this way, it is of utmost avoid your advertisement loss and waste.

7. Advertising replacement free, limiting less. You can always landing account, change your advertising language and address. As long as the content is not illegal, can be in Google on advertising and promotion, for web pages without much requirements and restrictions.

8. Professional technology, a more guaranteed. Google is the world's largest search engine, is also the biggest Internet advertising transaction platform. Their technology and services need not I say no more, than other alliance couldn't.

Features scores

How quality score

In 2005 the birth of Quality score is not how Google original, besides domestic baidu search outside, other bidding engine PPC promotion plan for advertising site Quality assessment standards, such as Yahoo Quality Index of Panama, MSN adCenter Rank of Model, they and how Google's Quality score only details difference. (the individual feels baidu bidding only consider clickthrough rate and unit price).

We can understand it for search engines in user experience and economic interests balance between that although you give money, but I must also ensure your ads on my user useful.

For example you of how A site quality score for 50, rival how quality score for 100, then to climb to the same position you may need to pay higher click unit price. Higher how quality score means that a similar Clickbank products, the same Landing brief and the same conversion, but your PPC costs lower, more profit.

To improve efficiency

How Google says its real-time positioning and detailed report for the customer against recession has found a effective way. The company provided six detailed tactical make your how investment maximization.

1, advertising focus on low prices and cost saving.

"Consumer than ever more concerned about prices, especially in daily purchasing." when someone search a product, you know what they are interested in, With advertising tell them, you have the highest quality and the most reasonable price, you're more likely to win their click. "

2, use value relevant keywords.

People are constantly looking for a bargain. Google suggest using keywords, catering to the mentality. The company suggest using how search keyword tool and the search query result report, looking for a higher efficiency of the keyword.

3, ensure AD group pertinence and correlation.

"The advertisement effect the best advertising words reflected in AD group keywords; this makes advertisement more practical in their target audience." ensure that two key words and text of each AD group focused on a specific topic or products. "

4, don't waste in unrelated clicks.

Google suggest using negative keywords to filter out looking for things. Flow If you sell peanut butter, you might want to use "allergy" as negative keyword.

5, facilitate customer purchase.

Targeted target web pages. Because people don't want a manhunt for trying to find they need to purchase items, their AD clicks purchase in the first place.

6, advertising budget will focus on efficient keywords.

Google has a free conversion tracking tool, it will let you see what keywords and the effect of advertising is best. Your time and resources won the most valuable.

Google provide these six tactics, make your how investment maximization. Performance than ever more important. If you are using an PPC advertising method, you can in your advertising series optimization.