SNS(Social Networking Services)

SNS，Full name Social Networking Services，Originally designed to help people build social networking Internet application services. Also refers to social existing mature popularization of information carrier, such as SMS SMS service. Another kind of commonly used to MSN explanation: full Social a Site, namely "Social networking websites" or "Social net."

Basic introduction

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In 1967, psychology professor at harvard Richard Stanley Milgram (1934 ~ 1984) founded the six degrees segmentation theory, simply said: "you and any stranger that interval between the one who is, won't exceed six, i.e., most through six people you can know any stranger." According to the six degrees segmentation theory, an individual's circle will continuously amplified, finally become a large network. This is a Social network (Social engagements) early understanding. Later someone according to this theory, founded the facing social networking Internet service, through "acquaintances acquaintance" to expand, such as online social ArtComb, Friendster, Wallop, adoreme etc.

But "acquaintances acquaintance", just a social develop a way of social development, not all. Therefore, general now so-called to MSN, then its meaning is far less "acquaintances acquaintance" this aspect. For example, according to the same topic of condensed (such as stick), according to the hobby for condensed (such as Fexion nets), according to the learning experience for condensed (such as Facebook), according to the same place to carry on the weekend getaways condensed etc, were incorporated into "to MSN" category.

To MSN derived from English abbreviations

In Internet field has to MSN three meanings: a Social Service, Social Service, a Software Software Social a website Site. A Chinese Social Service for Social Network services or literal translation, free translation Service socialization Network for Social Network services. Chinese Network meaning include hardware, Software, Service and web applications, plus four characters constitute the phrase more accord with Chinese word-formation habit, so people traditionally use Social networking to generation refers to a Social Service to MSN (including three meanings), with Social Software and a Software, with Social refers to a Social Social networking Site generation refers to Site. To MSN refers specifically designed to help people build social networking Internet application services.

definition

To MSN: a Social Network Software, Software, the Social basis six degrees and the theory of understanding friend's friend as a foundation, expand its own contacts. And unlimited expansion of their veins, in time of need, can always get a little, get the contacts help. To MSN is a the distributed technology, popularly say adopts P2P technology, constructing the next generation based on personal web based software. To MSN through distributed software programming, will now dispersed in everyone's equipments of the CPU, hard disk, bandwidth overall arrangement, and give these relatively server is very small equipment more powerful ability. These skills including computing speed, communications speed, storage space.

Social Networking (Social network, Social engagements: SN) : refers to the relationship between the individual, the network based on Social networks system ideology website is Social Networking sites (to MSN website). Now many WEB2.0 website belong to to MSN website, such as network chat (IM), making friends, video sharing, blog, podcasts, online community, music and sharing. Social networking theoretical foundation originates from Six Degrees segmentation theory (Six Degrees of Separation) and 150 rules (Rule of 150). Another not only now some big web companies began some to MSN applications, some vertical industry site also began to MSN attempt, and the effect is good, for example by Chinese artists for target user groups beehive nets, with emotion and music primarily wandering breed and based on the social game Manyou open platform promotion platform social game.

To MSN technical origin

In the Internet, PC, smart phones are not powerful computation and bandwidth resources, which depends on the web server, can browse release information. If each equipment calculation and bandwidth resources redistribute with sharing, these devices are likely to have more powerful than those server capacity. This is the root of distributed computation theory, is born to MSN technology of the birth of theoretical basis.

To MSN commercial space

When ordinary people by installing to MSN software can have comparable to the web server computing and communications resources, those who invest a large amount of Internet companies will server? Their advantage in what place? Will there be more new Internet companies appear, and their back-office their front have may completely not now of Google, EBAY, sina model? Even including royal network game such operator, they lead to proud strong 3 million server cluster, is their core competitive? When a comic book writers home that machine, can let him pass to MSN video editor play his work, he still needs to manage a site? Perhaps a housewife need not know Html programming, do not need to know this word, only through the website to MSN recipes release procedure and a kitchen PC can make millions of people grasp her craftsmanship, and her in the kitchen hearth of a recruit a type are visible. This time, you would think? Now the Internet, as a client we like a fool, only by the server to do some things, watch others slavish of website, play the game, others by email, in addition, we have no freedom. Now is to start revolution when! Revolution center mission is: how to make more than 10 YiTai computers play their own role, allows users to create and control their own information. Intermediate don't need company server to our mercy.

To MSN website

Full name a Site, be according to Social six degrees theory establishment website, help you operation friends circle of friends.

Six degrees segmentation theory

The famous American social psychologists mill lindsey graham (Richard Stanley Milgram) in the 1960s first proposed in the context of, want to meet interpersonal any a strange friend, among this most only through the six friends can achieve the purpose. Say you want to know a man, "friends find friends find those who know him not more than six people, between.

The realistic society of personal communication between people is through the introduction, shake hands to create a circle of friends, and contact laps, each person need not directly recognize all the person, only need through his friends, friends of friends, it can make a handshake. While ordinary network communication, the most by some platform to realize, such as yourself in a platform to make many people see, and contact you know you. Both the advantages and disadvantages of the obvious advantage is reliable, social communication, each other relationships based on reliable network, defect is produced on the long time and cost handshake high, Using the network communication advantages of low cost, but is not reliable.

So in the network will this mechanism copy, namely, in theory, obtain reliable and low-cost double merit. There are some advantages is, to MSN, in friends circle relationship often realism is very high, is very reliable, mutual does not exist between so-called network "mask" and, therefore, much easier to achieve real; To MSN contact network based on human to human transmission, receiving much, much more than this, using the Internet preach a cheap and rapid platform, networking speed will be very quick, this makes again established contacts network costs further reduce.

First say a infrastructures, actually relevant Web 2.0 part-except technical details, completely by netizens to publish content, shape opinion, in my opinion, is not entirely feasible. If the service lustration is ok, but sensitive information? The public opinion is not controlled in unwinding, in a totally idealized democratic society is possible, but still is no good at present, there are a variety of reasons. And, the netizen real-name system currently fails to implement, everyone online talk not to need to be responsible for the idea is everywhere, how to control the irresponsible comments? So Web 2.0 in real environment, can't give very open.

Say so many infrastructures, in fact just said, if you really want to do without website administrator control of speech is a Web site, to MSN ideal Web 2.0 means. The reason is simple, more press close to to MSN real-name system, online offline identity to be more consistent. Can thus be to look out for, to MSN is a promising future things, at least in domestic is so. This aspect of the market is very big, since the traditional media gap turning to network, social communication, how can only meet alone eating call?

The development

To MSN three-level fission

Facebook's success is the result of progress, talk to MSN

And now, to MSN again in forming new fission.

Last month, the li ka shing Hong Kong's richest man to to MSN social networking websites Facebook spending $60 million, showering, More recently, Facebook new-found Microsoft $240 million investment, this lets Facebook really by many Internet practitioners envy. Facebook success made more Social entrepreneurs to join to MSN (a Service, Social networks) in the field, these nationwide to MSN website through interpersonal relationship as the link relevance, forming numerous contacts polymerization platform. In today's increasingly homogeneity, such as Viadeo, days interstate nets such web sites to MSN again in the application of forming fission.

At the beginning, to SaiWoWang Myspace, represented the dating site to MSN display way to rich, such as using blogs, individuation desktop tools, according to open community interest, these more like the gateway to MSN dating nets Web version 2.0.

After the introduction of real let originally cold unreliable relationships have more trust, this mechanism decreased Internet has existed for a long time of false information of evil. Therefore, users more active, and the network platform itself produced YiFuGan, typical delegate is Facebook and school nets etc being website.

Future to cluster interactive community, personal portal, instant messaging and component platform for the integration of based on web3.0 personal web portal, such as broadly to network, will become the mainstream to MSN website.

If SaiWoWang Myspace, as a representative of the website as to MSN practical primary stage, then Facebook and school nets such campus talk, then such website can be regarded as the intermediate stage to MSN development, and web3.0 is to MSN development trend.

This mechanism of communication web users easier though stabilize your own relationships, but still highlights a few problems. For example the though using the Internet to simulate the real demand of communication, but if only confined to general popularity dating pattern, in addition to form difference outside, failed to achieve real and therefore bring value relevance.

The Internet has become an indispensable tool today, people more hope that the network can work on its own, personal development to provide more convenient and efficient support and help. Therefore, in the sincerity to MSN have been established on the platform, the business value gradually revealed itself.

Many people know about "six degrees space" : this to MSN to develop on the theory, even someone will find some in the theory of coefficient between nodes problem, but people often ignored a bit, to MSN nodes with nodes transmission is trust, and interests and is often from trust to produce.

At present, the sky network with Viadeo representatives commercial type system platform, it can be considered to MSN application another ascension stage. Not only do they insist to use real name mechanism, to the user study background and your working background realism demands are very high, after several years of precipitation whole user level generally high.

Different from Facebook is opening model, such as the sky nets in Open Social (Social networking websites Open platform), mutual opening application programming interface makes all participate in Social website can Open, Shared resources from the Internet platform to realization of a greater degree of resource utilization.

In this to MSN platform, those who want to truly expand connections and development business, a common cause of users, through the pursuit of the trusted platform provides interpersonal hosting services, satisfy its expanding penetrating network requirements. And before to MSN different is, user viscosity from a beautiful photos from a wonderful introduction to real experience and knowledge background of these can be dug value of existence transformation.

To MSN entering China in 2003, but because most website excessive number of users, and ignore the pursuit to MSN trust laps of value and caused many degenerate into ordinary dating site. This time, to MSN website must focus more, and constantly using self-owned features become different from that of common dating sites of practical tools is the right way.

Customer value

Assumptions: I have a no preinstalled to MSN computer, I now can use it to engaged in the following activities:

Web browsing, search, chat, E-mail, community BBS, network game, shopping, pirated sharing, special enterprise applications.

I used to MSN after, I use it to engaged in the following activities:

1 create my website, without the need to know HTML or any other need professional technology. All come to visit my to MSN personal website will queue and I instantaneous communication, including the use of words, Internet phone, or face-to-face video.

2. Create my Internet radio, let those me permission or without permission to hear my radio, and I can and I audience together kora OK, DJ, etc.

3. Create my network TV channels, I license only my friends to watch my network television.

4. Create my shop, I in my shop release my commodity information, and can real-time online and those of my goods interested customers face-to-face bargaining. Moreover, I can go to the shop, and even their mutual exchange their stores.

5. Create my social network, I put my known or unknown person organization to me to create a to MSN private networks. I would only in private networks and their interactions, certainly including can use radio, television, shops, to MSN website means such as communicate with them. The key is the private network I have some control.

6. Create my workflow, my colleagues and I can in the establishment of a workflow to MSN Internet social network. The workflow and social networks, we used to communicate application tool to find, such as drawing, meet together, do together CAD design, and I can self-developed a special communication tool and colleagues working together.

7. To MSN game play, I can play with those in the development of the network games to MSN, because these games operation don't need big that server cluster, so I am directly to the game manufacturers pay for it. Of course they are very cheap. At least province now this mode of game, more than half of the expenses. Moreover it is said, experts in those games to MSN game development don't need know what network programming, more do not need their hypothesis server. Just heard, the bank can be directly from me debits. May the place is the need for a server, after all account in the bank there! 8. See network television and video; And can be convenient to share them with your friends and discuss mutual interest programs.

9. Listen to songs too old. I now use to MSN to produce their own music string, match on me in yunnan tourist attractions of video, wow, I also can be the DJ. Easy to MSN, through the bank do an account, for those who want to watch people pay ah.

10. I don't like E-mail, why? Because I used to MSN mode of email! Why? Because I only allow those who want to send E-mail message into my social network, in my social networks they can use to MSN email program sent me ah. So you didn't spam scenery. Silly.

11. I like to use those individuals to MSN to search the information released, after all the personal creativity gossip FeiYu than those acknowledged interesting.

12. I don't like EBAY, huh? You are not EBAY eight years yao, you are now is the great catch on EBAY? Ha ha, you don't know that I'm in to MSN can direct to the customers, like on nanjing road open a shop that way, can directly with customers emulating? Well, or face-to-face exchanges only buys faster, cheaper than light depending on practice of e-commerce store is useless.

13. Hi, this is my new image! What, when did you become network the professor? Listen to your course also needs every hour 500 pieces? With what? Say what it is, you don't know me through to MSN open my < title > grind a recruit fresh value geometry? I this but the real-time broadcast, not like I used to do those materials just products. I am here is limit the number of professor, vol.1, well, I only got two, Beijing Shanghai 1, xinjiang's 1, still have even if fengxian county of the three candidates!

14. This year, in to MSN on is incredibly starbucks! You see, those young people with a camera, put a chair, in 3d space in starbucks store chatting away. You see, in the first 25 pieces of first essentials in song can inviter together? Scene to also not small, you see in more than 100 people. See, that man running after the that girl? Really? You see you see, he picked up a starbucks rose. Sad, what humans living in space?

Technology and service

1 to MSN is building network based software, run it do not need to buy into hardware resources and other software resources.

MSN, Fexion nets, GOOGLE search engineing, EBAY concentrated auction website, centralized download content sites this kind of Internet companies both need a great deal of hardware investment and human operating costs. They all are risk capital injection after just to development. Their such application can also embodied in the above to MSN, but to MSN with their significant difference is: to MSN operating these applications depend on user machines and network bandwidth, rather than rely on to MSN this company.

2. Burn money into the Internet companies cannot abandon vested interests, and in the same layer to MSN competition.

Unimaginable someday, QQ will give up it had already built contains 3 million servers network, and self destruction with telecommunication operators has reached income mode. It will destroy the listed company, will make the internal lots of service personnel without rice to eat. To MSN without any of this kind of burden, to MSN task is to look for hire the best software talents.

3. Technology lead time is absolute advantage

To MSN with the force of in application, had created than MSN, QQ, BT this kind of software more powerful functions. To marketing a little investment, MSN, QQ, BT such software in product level no more advantage. To MSN founder and not in this direction of competing with them, but to create a catch-all P2P network industry. The starting point and goal of technology of this kind of related competitors relative ratio, unless they also like to MSN so to create a new Internet platform.

4. To help you understand fundamental characteristics of the software industry several Suggestions rich can accomplish software, this is a joke. Therefore, to MSN have their own unique advantage! Software and other products or technologies is very different, each one line of code that is a personal one team specific creation. Principle can research, code can copy, but to copy a software soul, then need to copy must understand that software developers soul. Software invention, is a very difficult task. This of course does not include so-called engineering software.

If invested 10 million could do grade B software, if investment 5 billion, can make A level software. That was a joke. From DOS, WINDOWS, OFFICE to LINUX these heavyweight software is not a team first made, but 1 person, two people, no more than five personal first do out. This is secret? When technology makes the first edition, the follow-up to join the people is only in the framework of founder formulated to do second innovation!! This time just wheel receive money and team management role. Otherwise, these resources facing a software invention is zero.

As another example, playing games DOOM3 core code from head to tail is called a library of people write. Mark These core code library is also big operation of the foundation of those games. No transfer mechanism of library mark license, those game development companies couldn't do anything well! Library mark was Bill Gates called the greatest software home! Junior high school graduate, was short and contempt of big company is his characteristics.

5. Many standing on the stage IT heroes see simple truth, from Microsoft to IBM, and even many of the P2P software expert, they don't like to MSN founder that "extreme" about the market trend. Most people think of P2P useful, but we think they didn't see clear: P2P more than WEB Internet can stimulate the ability to create information, while information how rich, and quality are the foundations of the future development of Internet, not the machine or software. Machine or software is to create information service.

The founder of a series of to MSN formulate plans are around: how to display personal information, the ability of creation, the last is to help those who manufacture information company how fair provide consumers with information, not to encourage them to advertising garbage information foolish humans. Instead, a large number of so-called successful Internet listed companies from day to day human infusion ignorance and backwardness of commercial product, in portal website homepage everywhere spam, make the person take great pains. Including EBAY such a website, and not in doing what a fair deal. QQ such communications business, more hang up various advertisement, let your stomach. Even always thinks moneybags MSN, also eager to depend upon some advertising to earn money. Their money too much, had become a only superstition money company and lost innovation spirit. In fact, IT is still a naive industry, to accommodate the diligence of thinking beings.

6. Do software to remember promotion can lead you to success

When one of the original ideas with the first software version appears in the market, the first thing you do not continue to ponder your original thought, but how to get the original thought for your developer and users understand understand, and in the user's help constantly excavate its potential. This call to enter the market after the user for you invention stage.

Compared with competitors to MSN, now it is only one of the original technology and the founder of the ideological concepts. But to MSN if they get the support of like-minded people, will center location in promoting, not eager to make a little money, to MSN is lightly, confidently in set off. Earn money not to think, but afterwards believe that in when and where you can get clear income. I was saying is not clear, others take you couldn't.