B2B（Business To Business），

B2B（Business To Business），, is refers To a market areas of a kind of, is the enterprise To between enterprise's marketing relationship. E-commerce is a kind of modern B2B marketing specific main forms of expression. It will Intranet, B2B websites with customers by combining the rapid response, through the network, provide better service for customers, so as to promote enterprise business development.

introduction

B2B (also called BtoB), is a friend of a friend To abbreviation.

Currently based on the Internet B2B development speed is very rapid, according to the latest statistics, in the early of the Internet B2B turnover has far more than the B2C turnover. 2006 global B2B e-commerce market scale has reached 5.8 trillion us dollars, estimated in the future years global B2B annual growth rate will remain at about 45%, 2010 global B2B e-commerce market scale will reach 26 trillion dollars.

process

1, normal workflow

B2b process

The first step, business customers order to distributors, the first to send out "user orders", this order should include product name, quantity and so on a series of related products issues.

The second step, seller receive "user orders", according to "customer order after the requirements of" to suppliers inquires, send out "product" inquiries orders.

The third step, suppliers in received and audit finish "inquiries orders", give sellers return "inquiries orders" answer. Basically is whether the goods, etc.

Fourth step, distributors in confirmation suppliers can satisfy business customers "user orders" requirements of the situation, issued to the contractor's transportation on cargo transport situation "transport inquires the".

Step 5, shippers when receiving transport inquires to seller returns, "transportation inquires answer. Such as: without the ability to complete the transportation, and transportation date, lines, style and etc requirements.

Step 6, upon confirmation of transport have no problem, vendors instant give business customers "user orders" a satisfactory answer, and will give a "notify" supplier delivery and inform the shippers shipping.

Step 7, shippers received the "transport notice" began after shipment. Then business customers to payment gateway issued "notice of payment". Payment gateway and bank settlement paper, etc.

Step 8, payment gateway to distributors trading successfully issued "notice" transfer.

2. IT data processing flow chart

B2B basic flow 2.1 manufacturing

The first step, however, made Receive analytical EDI standard data EDIANSI - 850 or EDIFACT - enough, save made must data, deposit DB.

Second, uploaded PO (made) to Purchase infor ERP system. ERP Create sell worth pressing made sono autoresponder B2B system. It can send the IDOC or RFC or sono cancel your methods.

Third step, B2B pressing PO ACK EDIANSI - to 855 however. EDIFACT - or ORDRSP.

Fourth step, ERP System create schools, production site management System made (SFC), download WO arrange production, produce the relevant product data.

Fifth step, B2B Get delivery IDOC results-related areas and deposit ERP B2B DB, According ShipID from existing data access goods provides other approach, the SFC DB packing list etc.

Step 6, B2B generation ShipNotice, EDIANSI - 856 EDIFACT - DESADV. Send or it to Receive however. Step 7, however, ShipNotice "EDIANSI - 824 or EDIFACT step 8, however, to Send basis EDIANSI - 81 or EDIFACT - INVOIC.

status

B2B e-commerce not only in changing the Wall Street, is also changing the whole world economic mode of operation. Currently involves the application of B2B approach to the production and business operation, including 25 inheritance, as computers and electronic industry, e-commerce solutions industry, the financial industry, telecom industry, etc. Among them according to the true Forrester company investigation, 2003, computer and electronic industry B2B will account for 30% of B2B trading volume. That includes IBM and nortel networks of eight companies have E2open site that lets a computer program, electronic and telecom enterprises can complementarity, Cisco and dell is preemptive opportunities, cisco more than 70 percent of the order is through the network, dell is sold up every day through the network of more than us $14 million equipment.

Observe a year, in addition to the movements of the B2B indicators 2000, April 10 to July 31 stage rises below the nasdaq composite index beyond, in other various periods of movements are superior to index. From 1999 until July 2000 year, B2B index rose 71.9%, well above the index 3.17 percentage points, on March 10 to April 14, the nasdaq index plunged, B2B index fell below the index falls, 21.7 by 12 percentage points, including the big enterprise B2B mode smaller share prices fall, while those for B2B exchange aerogeneradoras website of strands decline were at about 70%, indicating that the reason is caused by market sell-off lies in the future profitability website and cash flow shortage problem concerns, rather than the whole market for B2B concept of negation. In subsequent market adjustment and rebound, website class company rose more than large enterprises and mostly corporations and index, which Ariba rise as high as 86.25%, because market for B2B class company future earnings outlook, reflects the optimistic about the market for B2C and B2B two class company completely different attitude.

Currently, the United States had a 71% of enterprise ready to develop online market, is expected to 2004 e-commerce 80,000 2.7 billion us dollars, accounting for 53% of online trading. Now, the competition in the United States are reached white-hot, and various online traders take integration, expand product categories, and traditional vendors to expand cooperation a variety of forms such as living space. However, the American market research institutions AMR company expects the various online trading website the number will from now more than 600 home ebbed to next year's less than 100 home. AMR corporation is expected, because of the fierce competition, B2B e-commerce site in every industry can only have 2 ~ 3 survival, ninety percent of online trading site near collapse of bad luck.

Since the market is better than that of B2B B2C more realistic earnings outlook, cause by B2C e-commerce website to B2B transformation is a global trend. Cause this phenomenon, lies in the B2C enterprises to establish brand and consumer loyalty process is very hard and very expensive, many companies can not reach the required size, make the B2C become risky investments fields. Although they if success will be lucrative, but only 5 or 10 percent of such enterprise can succeed. Due to the Internet compliant with weak leave strong situation already appeared, plus for B2C company a venture funds also gradually dries up, the capital market has begun to reject this kind of enterprise, make its survival more difficult. While B2B e-commerce site with the customer loyalty generally higher than B2C website, but also because of its service object for the enterprise, make in circulation process more possible, collect fees has relatively stable source of income, so we think, B2B business operation mode will be in recent period represented the development of e-commerce priority and direction.