Website

Website construction site planner, network programmers, web designers positions, website construction use all sorts of network program development technology and web design technology, for the enterprises and institutions, companies or individuals in the global Internet construction site, and contains a domain name registration and hosting services floorboard. Its function is to show the company image, strengthen customer service, perfect the Internet business. Website construction to outstanding individual character, pay attention to the visitor's comprehensive feeling, make its website in many of the crowd.

definition

Website construction is to cover enterprise positioning consideration, from the view of marketing conception and a building site process, including prophase website orientation, content variation, page communication strategic research established, to domain name registration, space rental, website style design, website code create five section, this process requires WEB site planning personnel, art designers, and WEB programmer jointly completed. Web site can be divided into government, business unit website, your business web site, personal website and gateway website, etc.

role

Website is enterprise to showcase its image, release information, contact clients online new platform, xintiandi, then can through the electronic commerce to develop new markets, with very little investment get great revenues and profits.

Professional website construction is divided into eight steps

Website construction is divided into eight steps are as follows:

A, application domain (domain name registration);

The application space;

Three, positioning website;

Four, analysis of site function and demand (web site planning)

Five, website style design,

Six, website code production;

Seven, testing the site;

Eight, FTP upload sites,

Nine, website maintenance

Website construction including

Website construction including: website planning, web design, web function, website content arrangement, website promotion, website evaluation, website operation, the site as a whole optimization, website construction purpose is to carry out online marketing through the website, realize e-commerce purpose. Website construction first by the network marketing advisers low-cost rewards network marketing planning programs. Through the insight project target customers network marketing strategy, cause, borrows enterprise and netizens that Internet users with Internet users interaction between, causes the enterprise with the smallest marketing input, transcend rivals, obtain more efficient market returns marketing site planning websites as preplanning network marketing is the starting point and planning of preciseness, practicality will directly affect the enterprise network marketing goal realization. Website construction trader with customer requirements and the network marketing oriented, combines own professional planning experience, assist different types enterprise, in different stages of contented enterprise strategic goals and, on the basis of tactic requirements for enterprises to formulate gradual website planning scheme.

Marketing type website construction implementation teleport relying on their years of website construction, development experience, for the enterprise internal, between enterprise and its external between build good information communication bridge, in prophase planning basis, set up on the website user experience as the core of the website information organization, personalized website vision design, spend a body customized web function definition and exploitation and efficient website system integration.

Website promotion plan formulation and implementation website whether can achieve the desired marketing business objectives, besides sexual rigorous web programming, perfect website construction, but also depends on careful website promotion plan formulation and implementation. Relying on their years of website promotion and search engine optimization experience, help customers make full use of the Internet advantage, through various website promotion strategy combinations, so as to get more business opportunities.

Professional website construction to the company's benefits

Enterprise's websites, after all, different from the professional ICP or web portal, impossible, and there is no need to complete, each enterprise has a particular product/service, website content should be around the enterprise's core business Settings. Enterprise website should not just a decoration, website is most useful marketing tool. Of course, only in the website can meet user needs information under the premise, web marketing functions can really play a role. So with

Elihu need what information?

Do website planning

This problem is do website planning should consider above all, we must first analysis may visitors what, then pertinently design related content. Generally speaking, a corporate website main visitors have several kinds, i.e., the direct users, distributors, equipment and raw materials suppliers and competitors etc. Before two kinds visitors is company's existing customers and potential customers, but also website content should focus on meet the object. As for suppliers, except those who possess B TO B function of comprehensive e-commerce sites, most with information release based enterprises websites rarely consideration, therefore, are not the general enterprise website the key content. As for the purpose of competitors, visit is common to know your company's new trend, or website design level how, whether it is worthwhile for place, to this, in release the related content should give appropriate "against", rather than allow competitors to yourselves.

Content should be the key for your site

Since the company's existing users and the potential user is site key care objects, then shall earnestly analyze what they need information. With a television production enterprise as an example, a user/potential users access to a corporate site of the objective to roughly several: see what new products, comparing the different specification product performance and price, with other brand congener product comparing, inquires the local vendors and warranty address etc., if can an online order form, the user nature also hope to learn and the related information, such as order mode and means of payment, delivery time and cost, replacement goods policy etc. Therefore, the content of the site should be regarded as key point.

Oddball so simple, is likely to be more obvious sense, but most web content on the design "in the subject" phenomenon is frequently occurred. Even in electronic business is relatively developed in the United States, the enterprise web design unreasonable situation also obviously, in China, perhaps more appear not surprising.

One, set up the company image, expand business propaganda.

Includes company general introduction, such as the scale of the company structure, the company products, company culture and concept, management tenet, business objectives, the values, vision, company has gained the honor of the company is now in the study, some new products, the company's future development trend, the company's product or service has distinctive characteristics and market positioning, etc. Also you can add some companies of quality services, etc. Company information not only contain text material, also contain some pictures information, such as company architectural image, the employee of the company image, especially the company product pictures etc, make the company more lifelike, more persuasive display in customer presence. As far as possible let customers for the company know more comprehensive, more meticulous.

Second, collect customer feedback and strengthen customer service.

Through the company's website, we will establish a unified data sending and receiving system, strengthen the security, stability, timeliness, to ensure customer's interests. Improve the quality of service, and in a fast, convenient way to provide the company and its product information and customer services required. The application of advanced propagation expansion method, increase the number of users of the company. Greatly improved business communications speed, expanded channel function. Pulled close distance of company and clients, and enhance the relations with customers. Companies May 24 hours to serve our customer, with our customers to keep contact, listen to the customers' opinions after-sale, answer customers often questions, and can timely receiving customer feedback information, early detection of various problems and solving problems.

Three, online market research, develop the network marketing.

Through the website realize to shorten new product introduction and open up new markets cycle aunt products sales activities, satisfy customer demand to achieve market, and increase profitability objective. The company will own product information and distributor information release on the website, various customers according to the circumstance can apply to join the company's sales, may also directly through the website to the company under orders system sales order, The company after receipt of order to its confirm, then provide material. To develop the network marketing is the main content of: 1, product information: will the company sales data in the website of publicity, according to the product structure introduced classification, favors the customer to view purchase. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for customer's recommendation and follow up, to promote the company's sales activities. 3, a sales order: to achieve the company between your customers and sales order of submitting online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area or product names, project posted on the web site, in order to promote sales.

Four, establish information database, implement e-commerce.

Build company complete information database, a internally, a foreign. Internally, within a company can reach the maximum of information resources and sharing of information, carries on the preservation, search, view, reuse, etc; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the website understanding company information, if have subscribed intention, may on-line submit information orders, managers can according to the condition and review, retrieval, management of orders and feedback to Marketing Department, timely and make orders of customer contact, realize the simple e-commerce.

Five, direct sales network

Good enterprise website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, even can directly through the network to help enterprises to realize the sale of our products. The network marketing basically has the realization of online information release, online ordering, online settlement, even online distribution network marketing activities. Directly promoted enterprise and customers meet directly, the consumer may directly from online directly collect to real first-hand market information, and at the same time also can undertake multilateral analysis, which enterprise is what we needed. For both sellers and buyers have a direct economic benefits.

Website construction market analysis

The first generation of website construction technologies:

Using general website manufacture software, put some plane page effect into web pages, and then put the web link up into a corporate site. Adopt the "first generation website construction technology" made enterprise's websites, due to update and modify website content which should be professional, maintenance trouble, website revisions and increases web page all needs to pay fees, leading companies often not update its website content, lost the significance of building site, At the same time because pure static page no interactivity, making the customer cannot communicate well with the enterprise.

The second generation website construction technologies:

Refers to the first generation website construction technology, based on site of a function using some database management module (such as news release, product release etc.), the site of the background to the individual functional modules management. Adopt "the second generation website construction technology" made corporate site, to a certain extent, get rid of the first generation website construction technology in site contents update difficulties shortcomings, suitable for the website daily updating maintenance of website, frequent each function module has unique needs of large-scale enterprise website, but due to the need of enterprise's different resides demand customized development, so the price general also taller, general smes to bear.

The third generation website construction technologies:

In early 2003 since appeared third generation website construction technology - intelligent construction.some specific system. Web users through intelligent construction.some specific system can very quickly to manage his own website, define your own website content, and the framework of available for upgrading the functionality of the site, and solved every client needs website receptionist interface personalized needs. Using intelligent construction.some specific system enterprise website development and construction, can adapt to the majority of small and medium-sized enterprises for the website construction of general demand, short development cycle, updating maintenance convenient, is small and medium-sized enterprise construction site ideal choice.

The fourth generation website construction technologies:

Refers to the third generation website construction technology, based on programs and domain name to have the original understanding. Also, a new key WEB2.0 procedural accord with humanization, on the design, in pursuit of feeling govevnment domain name on understanding integration.