Monday, December 13, 2010

Keywords



Keywords in making a single media refers to the use of the index, the kind of vocabulary. Is the library science of vocabulary. The keyword search is one of main network search index method, is want visitors to understand the product or service or companies, such as the exact name of the phrase.

introduction

Keywords that you enter a search box of word, namely you ordered the search engine to things.

You can order the search engine to any content, so keywords content can be: name, site, news, novels, software, computer games, constellation, work, shopping, paper, etc.

Keywords, can be any Chinese, English, Numbers, or Chinese English digital adversely.

For example, you can search [dahua west], [Windows], [911], [formula 1 car].

Key words, you can enter a, can also enter two, three, four, you can even type a sentence.

For example, you can search [love], [belle], [mp3 downloads], [game strategy daqo], [suddenly look back, that person but in the lights dim].

Enter multiple search keywords, can obtain more accurate more rich search results.

For example, in baidu search engine to search [Beijing] for temporary residence permits, we can find out the tens of thousands of article material. [Beijing] to search for temporary residence permits, the only one containing "Beijing for temporary residence permits" strictly 5 continuous word page can be found not only find out, the material of a few hundred papers, the accuracy of the information is far worse than the former.

Therefore, when you need to check the keywords relatively lengthy, suggestion will it down into several keywords to search, the word and the word between separated by Spaces. In most cases, input two keywords to search for, it is to have a good search results.

Section use

User input a words/sentences as content to search for, search engine has this search out web search results. One user input content is "key words"!

The key word is used to express documents theme content, not only for scientific papers, also used in the technical report and academic papers.

Papers are scientific research of the carrier of creative ideas, its primary task lies in the relay scientific research information, also have culture storage and the significance of cultural accumulation. Either from the Angle of transfer information, or store information Angle consideration, subject or keywords indexing will give document storage and retrieval bring great convenience. Therefore, China state bureau 1983 on September 13 issued the documents theme indexing rules (GB3860-83 documents), stipulated documents theme analysis subject selection, indexing, matched stack etc rules. For over ten years, the natural sciences journal papers mostly attached to the subject or keywords, and social science journals are just starting out, and different degree. Work, discover many academic papers keywords indexing is not standard, i.e. discomfort "degree".

How indexing keywords to comfortable "degree"?

Whether directly from the topic abstracted nouns, or from the title, text or in the extraction of vocabulary, fitness part "degree", all must be labeled with a single concept, avoid by all means is compound concept, therefore, we in selecting keywords, must of selected for defining the word or phrase. If the basic-level police in law enforcement the problems and countermeasures of penny, indexing keywords is: "law enforcement quality, law enforcement image, quality education". This essay indexing three keywords, and three key words are not post title, nor headings, watch title, only see keywords, who also don't see this law enforcement image, law enforcement quality, quality education is to who character. Obviously, these three keywords limited not specific, is a complex concept. If the "basic-level police" standard of derivation, appear very clearly. Basic-level police, this is a phrase, it is a single concept, let a person looks to know, you this article will say the basic-level police is this part of people. In addition, "law enforcement quality", "law enforcement image" the two key words in a certain sense some identical and quality often can reflect a person's image.

skills

Choose effective keyword

Key word is describe your products and services of words, choose proper keyword is to establish a high website ranking first step. Choose keyword an important skills are selected for people who often used in search keywords.

Understanding the key word

In you collect the keyword before, understand average person is how to use a key word is very important. People in the search generally is not use single words, but with phrases or phrase. Thus, for website optimization to play a more important role.

Selected keyword skills

A: busine dutie

Write to your web site or product all the key word, first do not to these keywords.review. Don't limited to what are you selling, try to stand on your guests into consideration. Those are for your web site benefits from, standing to the Angle of these people think.

B: ask around the opinions of men

Tell your family, friends, classmates what words to describe your product or website. They are more likely to find some you even think of never thought the words.

C: analysis log files:

Log documents will tell you, people is to use what keywords to visit your web site. (some sites in the establishment of the time will be installed corresponding tools to generate log files for webmasters reference)

D: reference to other sites:

Refer to those topics and you similar or identical website, see their meta keyword is how to write. So that you may have unexpected keyword, but not direct will somebody else template paste over, because you don't know before webmasters to web design key word to the possibility of research. This is mainly used for keyword research.

E: find the wrong spelling

There are many keyword people will often spelling errors, find these often appear spelling words or phrases can bring you extra flow. (just GOOLE speaking, it has the function of check spelling errors. Suggest don't use misspelled words and phrases for keywords)

Processing keyword

At this stage, you've collected many with your website or product relevant keywords. The next job is to collect the keyword undertakes assorted, them into common phrases. Many people in the search will use two or three words composition word. According to statistics, average is 2.3 a word. Don't use ordinary, a single word as keyword. So the key word is hard to row to the search engine's top ten. For example: you have the following a few key words: "search engine, software, improve", try to make their combination for "search engine software", "search engine improvements" etc. The word composed keyword phrases to improve your site's ranking, you will be more effectively improve your site traffic. For example: few people would use the search engine "or" software ".

2, abandon some key words: find out those who search when rarely used keyword:

A: in English in the search engine case, there is no difference.

B: spelling mistakes keyword is useless, but find a often appear spelling error code word can extra and enhance your traffic C: remove those discontinuation of words, in English has "the question, a," etc. The Chinese have ", you, I "etc.

D: no one would use "the best", "crazy" search words. If your site has similar words, had better put him purify

Choose the best keyword

If you follow the above said, you must be listed a pile of key words. Though, you already removed some nobody use. But for you or too much. Now is the time to enter keywords optimized the last step

The distribution of keywords

Keywords distribution and optimization has relationship?

Keywords distribution refers to these keywords in web position. This position can be title tag, links, headings, text subject, or any words appear where.

Title tag is a web page is the most important place in the best position search keywords. In the title tag within, keywords layout is very important. The most important keywords should be placed in the beginning of the page title tag. If put on all in the title tag keyword has caused the dangerous. Squalid keywords Never in title tag inside and use any keywords more than three times (such as steel case board - steel grid - steel grid board - grille board). In order to prevent trigger keywords stack filters, most will appear twice more safety.

Target keywords

Can the core manifests the website must express subject keywords, the main content of the site around these keywords spread, and brings the main flow, general is 2-4 words consists of a word or phrase, nouns majority. Users are on the web products and services have needs, or to the web site's content interested.

Long tail keywords

In small website, target keyword accounts for most of search flow, The long tail keywords exists in directory page, namely the content page. Website off-target keywords but also can bring search flow keywords, called the long tail of keywords.

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