Lacoste

1923 Lacoste founder, the world tennis star Rene Lacoste are Boston representative France in the Davis cup. Then with his captain Lacoste bet, if he win the race, captain will send him a crocodile suitcase. Although Lacoste don't win suitcase, but he was game like a crocodile fiercely, therefore obtains the title of Le crocodile. Return to France, after Lacoste a friend for he made a crocodile, and stick in his jacket, a popular in the world mark born thereafter.

Brand origin

Saying a

In 1927, an American journalist ReneLacoste jokingly called for "the crocodile hunter", the symbol of him on the pitch as alligator lacoste fw 08

Fish as "bite not to put, struggle unremitting" toughness. Hence, Lacoste friend Robert George will this only symbol "tenacity and perseverance" crocodile burger in his jacket, this only became popular in the world of fashion big alligator was born. In 1933, ReneLacoste overturned was the tennis court commonplace, straight stiff white long-sleeved ball unlined upper garment, for himself and tennis stars design in a short-sleeved T-shirt, namely, now has become a brand logo &lady 1212.

Parlance two

The world tennis star Rene Lacoste are Boston representative France in the Davis cup. Then with his captain Lacoste bet, if he win the race, captain will send him a crocodile suitcase. Although Lacoste don't win suitcase, but he was game like a crocodile fiercely, therefore obtains the "crocodile hunter" (Le), the title of the crocodile. Return to France, after Lacoste a friend for he made a crocodile, and stick in his jacket, a popular in the world mark born thereafter.

Saying three

"The French crocodile name in France famous tennis player LACOSTE, because of his long nose and rich offensive, people gave him as" the crocodile "nickname. In the 1930s, tennis court standard wearing white flannel trousers, machine weaving buttons shirt, sleeves rolled up. "The crocodile" to this traditional LACOSTE poses challenges during games, wear short-sleeved sweater, above the cherubim, crocodile markers. This dress in the game is comfortable and beautiful short sleeves solved long-sleeved roll wan often drop down of problem, collar soft cotton knitted overturned pullovers good permeability, and slightly longer shirt-tails tucked in shorts can prevent shirt slippage out. After her retirement from LACOSTE tennis, "the crocodile" jerseys began to enter into the batch production and sales. "The crocodile LACOSTE entrust friends to" jerseys sewing machining, including in the left breast embroidered green crocodile markers. (at that time still have few clothes embroidered marker) of fame makes LACOSTE crocodile shirt popularizes quickly, especially in the United States.

Brand introduced

In the international market numerous apparel brands, the first open mouth crocodiles in coat embroidered clothing left breast the most compelling, although the price of money, but quite hot, its marketing world 80 countries, annual sales of about 25 million sets of (PCS). In 1933, LACOSTE exit sports. He will mass of his cult as entrepreneurial opportunities, decided to set up LACOSTE company, taking "crocodile" as a trademark, embroider in "mesh weaving method" of sports, the mass production in market. In the product before listing with his then its defeat America tennis player pictures large advertising. Because accept "yearning success", "worship star" psychological effect and the clothing market, people competed to buy.

In the 1930s, tennis standard white flange RongKu, short sleeve sweater, the knitting garment on crocodiles, and pull marker Banks special "crocodile" as offensive, make "crocodile" brand was born. "The crocodile" pull alex envoy marked the knitting garment rapidly in the United States the attention, because of his fame, people begin to pay attention to such comfortable style, and bosom "the crocodile" marks. Early fifties, "the crocodile" colour and design are the transition to American golf unlined upper garment, the golf shirt of breathable and comfort and tennis attitude combine, create the quality and uncommon "crocodile" new image. Subsequently, "the crocodile" brand have been preserved sports and leisure combination design style, "the crocodile" men's shirts are born. Arrived in the 1970s, "the crocodile" brand will broaden market, then production man, children's motion recreational series, with its classical noble quality has been loved. The 1980s, the "crocodile dress design to keep its original design style, make a few neuter design infuse fashion brands, making the" crocodile "men and ladies with coordination, often appear in tennis, golf ball games, polo, etc. Until today, "the crocodile" brand has become the symbol of high quality, to French gentleman poise show adequately.

In the 1950s, the "crocodile" the American golf shirt on colour is applied to his shirt, these shirts, especially hem longer shirt, make a tennis athletes feel more comfortable popular. Charter authorized U.S. manufacturers David, "said iacovou also production colored mesh sweater. "The crocodile" swimming in primitive and creative colour. In the late sixties, in order to modern production increase production, kristol company with easy care, "dacron" brand polyester double yarn, colour follow the fashion, sometimes even a little too optimistic, as a kind of wear old rub effect. "The crocodile" has become the shirt like sports and leisure wear fixed style. In the 1970s, "the crocodile" shirt more popular fashion, in man, adolescents and children, "the crocodile" is a sign of good quality, with "the crocodile" shirt is a kind of identity, said the way they wear different dragging out; bottom: Rib brought our open up, In the 1980s, collar was turned down, buttons, Women also wear male companion clothing. "The crocodile" shirt is American middle-class closet main style, it is the tennis unlined upper garment and polo shirts general word.

Brand course

In 1933, Rene Lacoste entered business, founded the Lacoste garment company. Chemise L.A. His shirt in the production of all are the famous cherubims crocodile marks, initiated by graphical as clothing brand logo of its kind.

2001 Lacoste also begin to show graceful and elegant side, launch a brand-new fashion series: "Club". Ladies and gentleman "Club" series esteem fashion and comfortable, advocate set grace and comfortable for the integration of clothing, again to leave in the forefront of fashion. "Club" concept of high-grade Pour Homme and perfume series: Pour Femme also launched. , make the Lacoste whole brand concept -- "sporting attitude, treating life" (" the spirit of sports, treat life ") more thorough popular feeling.

In 2002, the turnover of Lacoste brand is about $850 million, 85 percent are in France outside market obtain. 2003 was seventy anniversary Lacoste brand creation. Today, the Lacoste crocodiles mark has become the world's most famous and one of the most easily identify trademarks. Each year about 40 million pieces with Lacoste crocodile logo of various commodities sold worldwide. To cater for the Lacoste Club series dress new Pour Homme launched Lacoste male perfume and Pour Lacoste Femme female perfume is from another side, through the perfect embodiment of perfume language Lacoste "coruscate the spirit of sports, the more noble qualities" brand concept.

Today, Lacoste high reputation, especially popular in Europe. The Lacoste agents are over 110 countries worldwide, more than 1,200 point-of-sale and 600 charter distribution network.

Founder introduction

In 1933, a famous French tennis player Rene Lacoste founded the Lacoste brand, created the real Lacoste fw 08

Sport fashion. 70 years passed and the Lacoste has always insisted on its unique style, advocating tenacity, oppose to show off, advocate grace and the development of personality, relaxed and comfortable, enron comfortable and free stretch.

Rene Lacoste in the twenties and thirties freely tennis, has won over the us open, French open and wimbledon winner three slam events crown. He is also called "musketeers" pen French men's tennis members, and in 1927 with his team-mates won the Davis cup.

Rene Lacoste has great talent, in the tennis court invincible, and therefore is famous in the world. And he fashion sense is unique. In that era, athletes during the game still wearing such as jacket and pants, long sleeve shirt like casual clothing, neither comfortable, and very hot. Rene Lacoste conceived a gentle absorbent have brought jerseys, loose clipping could allow athletes to move freely in the game, he called it "mesh knitting turtleneck unlined upper garment". In 1927, he was wearing the costume play, Lacoste this world famous brand was born. This has been today popular world of knitted lapel unlined upper garment.

In Rene Lacoste in 1996's death, taking Gilles Rosier for design director until 1999. But the French designers Christophe Lemaire in 2001 as the impending design director, for Lacoste inject new elements, start many remarkable action, including in New York fashion show appearance, offer some outstanding and full of topic of advertisement, etc, make the brand than past more fashion, more attention. Since the 1960's Lacoste will sponsor many tennis star, make more well-known brand, such as the recent Richard Gasquet, Tatiana Golovin and in 2005 to join tennis gold lad Andy Roddick.

Product features

LACOSTE clothing covers both men and women and children's wear series, leisurely practical and popular. It with exquisite fabrics choose, changeful color collocation, change, rich style, show the youthful vitality and fashionable gens charm, while more fully reveal your identity and status. On design, style diversity LACOSTE launched the subject and the series. It includes contains five theme club series and motion recreational outfit series, and sport series and center series. This makes the LACOSTE burst out a new vigor, and will get together all Angle vogue of vision. In the design, follows the relaxed, younger, more attention to the policy of shoulder, get a department and the cuff details, bring full-bodied of youth. Today the world people charmed by more than half a century French crocodile brand, still keep young and fashionable individuality, and still attracts millions of confident, excellent wear grade personage.

In 1933 LACOSTE formal 52.54 heretofore already by original of knitted garments rapid development to different product series, sportswear, sports shoes, leather, watch, glasses, including perfume products of course also firm accounts for a seat. In 1968, was born the first bottle LACOSTE LACOSTE Pour Homme so far, with subsequent if the new members Booster, Junior, the millennium LACOSTE for Women Lacoste2000 and editions of ms perfume, been obtaining young gens and fond of the movement of people might, its elegant and pure and fresh atmosphere with concise bright outside box packing, for this brand in perfume group in honour of durability evergreen set status.

This enterprise Brand in the World next Lab of 2006 the World Brand "top 500 ranked third in 373.