Keyword Advertising

OutlineThe so-called keyword advertising: that is, each ad will provide some keywords, when you use search engines (such as the most popular search engine advertising media have Baidu, Google, Yahoo China, Sohu, Sogou, Netease proper, etc.) to search When these keywords, the corresponding ad will appear in some of the relevant site pages, so the advantage of fast, flexible, fast way to give customers a lot of relevant information.ApplicationKeyword advertising (keyword) is a type of text link advertising network, through a hyperlink to the text, so that interested users click into the company's Web site, Web pages or other related companies, achieve your goals. Links can be either the keyword keyword can also be a statement.Edit this paragraph the type of keyword advertisingCurrently, there are five kinds of keyword advertising:① Company KeywordThat is related to the page where the company name, product or service brand, are the way hyperlinks, links to companies related to the home page or website. This form is an early form of online advertising, now rarely used.② public keyWill appear in the public interest website keyword links to the company (product) related to site or home page, such as the current "SARS", "Iraq" and, of course, more major or film stars, sports stars, singers, social celebrities and other public figures. This form of keyword advertising, is currently China's advertisers had almost no use. However, if the business relevant to those keywords, and with the company's overall marketing activities combine keywords have better filled the public role. For example, a company spokesperson or product business, you can use the spokesperson's name as keywords.③ Statement AdvertisingThat is, a note can cause users to hyperlink words relevant website or company home page, click to browse attract users. This keyword advertising is the advertisers most commonly used.④ search keywordThat's pre-purchase site to search engines and business, products and services related to the keyword, the Internet users use search engines, use keyword searches to buy the company they are looking for information, and the company's Web site or web page hyperlink information will appear in the search results page in a prominent position as a key form of advertising.⑤ PPC advertisingThis form of advertising is register their own "product key", the "product key" can be a specific product or service names may also be associated with the product or service keywords. When potential customers through search engines to find the appropriate product information, business website or web page information appears in the search engine's search results page or co-location of a web page, eye-catching form of advertising. As the ranking of search results appear on the page or the position is based on the number of customer bids to be ranked, it is known as PPC advertising. This pay-per-click advertising, companies can actually bid, bid ads free to choose the location where the page. Thus companies can link their ads more targeted to a published page, and only interested in the content of Internet users will click to enter, so highly targeted advertising.