Search Engine Rankings

Refers to the search engine ranking search engine found on the Internet can send a new page and grab the file procedures, which are often referred to as spiders (spider) or robot (robot). Search engine spiders are known from the database start page starting as normal as the user's browser to access these pages and grab the file. After the search word processing, search engines sort procedure to work, from the index database to find all pages containing the search term, and the ranking algorithm to calculate which pages should come first, then return the form by a certain "search" page . Then in a sort process that can be done within two seconds and return the user to the search results.Definition of search engine rankingsIn the search engine, enter a keyword, usually get a lot of search results, these search results ranking priority, this is the search engine rankingsPrinciples of search engine rankingsReferred to as search engine optimization SEO, refers to the line with user-friendly and search engine algorithms based on the use of the website or the website and optimization tools to make the site in search engine keyword rankings increase, resulting in target search traffic, then establish a direct sales or network brand.Search engine ranking is basically divided into four steps:1 crawling and crawlingSearch engine found on the Internet can send a new page and catch documentation program, the program is usually called the spider. Search engine's database starting from the known, as the same as the normal user's browser to access these pages and grab the file. Search engines will follow links to Web pages, visit more pages, this process is called crawling. The new site will be stored in the database waiting to crawl. So follow the link page is a search engine spider discover new web site of the most basic way, so search engine optimization backlinks become one of the most basic elements. No backlinks, search engines can not even find that page, just to mention a ranking.Search engines to crawl the page file and the user's browser to get exactly the same, grab the file into the database.2 Index
 Spiders crawl the page file decomposition, analysis, and a huge table in the form stored in the database, this process is the index (index). In the index database, web text, key words appear, fonts, colors, bold, italics and other related information have a corresponding record.3 search word processingUsers enter keywords in the search engine interface, click the "Search" button, the search engine programs that deal with the search term, such as the Chinese-specific word processing, removal of stop words, to determine the need to activate the integrated search, to determine whether there is spelling errors or typos, etc.. Search term must be handled very quickly.
 4 SortOf the search word processing, search engine program began to work from the index database to find all pages containing the search term, and the ranking algorithm to calculate which pages should come first, then follow a certain format to return to the "search" page.
Even the best search engine can not be compared with others, which is why the website to search engine optimization. Without the help of SEO, search engines often can not correctly return the most relevant, most authoritative and most useful information.Factors that affect search rankingsDomain name, server stability, keyword density and distribution, website update frequency, the number of external links, traffic rankings, user experience.Domain name and host for SEO impact:Domain name and web host is the basis for commercial websites Choose a domain name and host with particular emphasis on image and quality, carried out for network marketing to lay a solid foundation. Also, choose a good domain name and host is the first step in beginning the search engine optimization.
 How search engines determine the ranking between related websitesThis depends on many factors. In general, to make a web page containing the keyword will be a high ranking, this keyword must appear in the page TITLE label (tag), META label (tag) the Keywords section, Description section , of course, must also appear in the page content. To remember that search engines can not read graphics, text that is most critical must appear in the HTML content itself.More and more search engine website link will be included in ranking the popularity of the determinants. In other words, if your site link object for many users, but these links, or links in the vicinity of quotations contain specific text, that these words make your website better search rankings. Take those with links to the (English) web sites, how many links of the motion itself or nearby with "book" (books).