Website on the non target words but also can bring the search traffic keywords, called long tail keywords. Long tail keywords is characterized by relatively long, often is 2-3 words, or phrases, exists in the content of the page, in addition to the content of the title page, also exists in the content. The search volume is very small, and unstable. Long tail keywords bring customers into sites, customer product than the probability of target words is much higher. The presence of a large number of long tail keywords is large and medium-sized website, it brings the total flow is very large. Long tail keywords basic attributes are: extension, strong pertinence, a wide range of.
Long tail keywords definition
" The long tail" has two characteristics: thin and long. Fine, that the long tail is rarely share market, before this is not being attached to the market; long, the market is small, but large number. Great small market, but also occupy the market objective share --- this is the long tail of the thought. Analysis of web search traffic and keywords, we found: for small sites, target words bring traffic accounted for most of the site search traffic. Exist in the sites directory page, page of content words will bring traffic, but not many. Website on the non target words but also can bring the search traffic keywords, called long tail keywords. Long tail keywords: comparison with features such as long, often is 2-3 words, or phrases. Exists in the content of the page, in addition to the content of the title page, also exists in the content. The search volume is very small, and unstable. Long tail keywords bring customers into sites, customer product than the probability of target words is much higher. The presence of a large number of long tail keywords is large and medium-sized website, it brings the total flow is very large.
Several forms of the long tail keywords
Site location
A product or website with high positioning accuracy words, such key words for some specific target demand search engine into the user, this group is for your business website products have a clear cognition of the crowd, but this part of the crowd is the site of the small portion of flow. It occupies the site as a whole flow of about 20%;
Website business
Two is the product or website business expansion out of key words, which is oriented to your site or product has a fuzzy concept design keywords visit population. This flow is estimated to account for the overall website search engine traffic around 30%;
Search users
The three is about to have the potential to become search and find the words of the site, this kind of key words can be understood as compared with long tail of key words, may be business peripheral product Extensions word, or with the content of the website extends out of the Related words, the flow is estimated to account for the overall website search engine traffic around 20%.
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