Right down

Right down, generally refers to the search engine to site assessment level dropped, also search engine on the site to conduct a form of punishment.

Definition

Use the search engine strategies to defect, malicious means to obtain and webpage conformity of quality ranking, caused the search results and user experience decreased behavior will be search engine is regarded as cheating. Cheating should be in accordance with the " light light punishment, severe penalties" principle : on the user experience and the quality of search results have little effect on the removal of cheating, received weight; on the user experience and the quality of search results effects of severe, removal of cheating received weight and lower weights ( right down ), until it completely clear search results.

Characteristic performance

The site to be search engine right down the main show is generally divided into the following, which can be used as a right down the judgment standard of several factors.

A: ranking to drop substantially

Two : a collection of reduction

Three: search engines snapshot update speed reduce

Four: site website home page no longer search engine first.

Five: the site was K.

As for the other reaction, there may be some, is the most important of the five, can play a very vivid metaphor, there are many kinds of cold, but the cough and runny nose symptoms of the common cold. The five is a cold cough and runny nose, appear such symptoms, basically can be judged as right down.

In this article five the most obvious ranking decline, many friends of the rankings is to drop substantially a judgment as to whether or not is right down the final standard, this is also a good choice, where attention is required, must be greatly reduced.

Editor this paragraph causes

Right down the causes in general is based on the site and set, the main reason is that so few:

A: the overexpression of SEO, or too obvious SEO

The search engine has been emphasized in site is to the user not to search engines to see, you will have all made to search engines to see, in clear violation of search engine regulations, will be punished.

Two: amount of content over substantially increase or decrease

Suddenly too much content to increase the possibility of is an unstable phenomenon, the search engine may make certain reaction, especially the content are collected at the time, has the potential to cause right down; had substantially reduced there may be some 404 pages, is also a kind of unstable factors.

Three: the decline in the quality of content

The decline in the quality of original content refers to content quality is relatively high, compared to the concentration content and original high site due to acquisition and irrelevant content gradually increased right down.

Four: the same server too much garbage site

Sometimes the search engine for a server has too much rubbish site and punish the entire server all stations.

Five: link bad neighbors

You can link to the site if you got right down, your site will have the chance to be affected, though not sure, but there is some risk, so the best time to look to their own link target.