Link Popularity a word occurs in around 1998, the background is represented by the Google search engine developed a new search engine ranking algorithm, not only pay attention to the site within a few elements, will also be a website by the number of links to other web sites as a major ranking factors, because search engine, website general tendency on the link of high quality website, therefore on a website link is equivalent to the website casting a vote. Visible, to increase link popularity as one of the most important functions is that it can increase the site 's search engine ranking advantage ( of course website link itself also has a website promotion value.).
Thorough understanding
Based on this reason, SEO work started to attach importance to the site is the number of links, and even many website manufacture all kinds of no significance to the website link to get the search engine ranking advantage, in fact, this is the wrong approach, search engines not only valued the site is the number of links, but also attach importance to link site quality ( and website PR is worth a certain relationship ), by a large number of low quality links and can not obtain the rank advantage, even will be considered" link farming" [ ] by explaining in terms of search engine Punishment -- lower rank or even be canceled included qualification.
By the end of 2004, about link popularity values and some new trends. Some views, such as Google search engine ranking algorithms for site links the number of weights are no longer seriously, but what was the importance of links are high, in addition to Google related technical personnel, probably no one can say clearly.
Editor this paragraph of
Since the website link exchange, multiple circulation link," link farms" and other forms of existence, the" recommended" meaning will be gradually reduced, thus changing the search engine rankings website link algorithm is also come very naturally. Like the early search engine from the META tag content dependence is very strong to eventually give up this ranking rules, partly because many sites using this rule just rank effect, or even cause needless legal dispute, on the other hand, is also due to the search ranking algorithms have to update the understanding and more accurate method.
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