If you think that the use of certain words in the search of the netizen is not your potential customers, can be achieved by adding negative keywords, that contains these words search words don't trigger your promotion results. For example, you for" English" this promotion program added negative keywords" supervisor", when users search" English Training Supervisor" and other words, will not be able to see you in this promotion plan promotion results.
If you want to narrow the limits, can add precise negative keywords, and then only with these words correspond exactly to the search word won't trigger your promotion results. For example, you for" English" this promotion program added precise negative keywords" supervisor", only when users search" supervisor" this word, can't see you in this promotion plan promotion results. A word can not be set at the same time to negative words and exact negative keywords.
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