The network marketing is based on the Internet, using digital information and network media interactive to assist marketing objectives of a new marketing mode. Say simply, network marketing is by Internet as main means to achieve certain of the marketing target marketing activities.
What is network marketing?
The network marketing is the enterprise integrated marketing strategy of a part, is to achieve the enterprise general management goal of, when the Internet is basic means to build online business environment in various events. "This is eight plus eight network marketing company in network marketing defined and various network marketing materials and network marketing papers widely quoted.
The network marketing concept of synonyms includes: Internet marketing, Internet marketing, online marketing, online marketing, etc. The words say is all the same meaning, generally speaking, the network marketing is by Internet as main means for marketing activities. The network marketing has the very strong practicality feature, the discovery in practice of network marketing general methods and rules, more than empty theoretical discussions have practical significance. Therefore, how to define network marketing is not really the most important, the key is to understand network marketing is the real meaning and purpose, namely fully understanding the Internet this new marketing environment, use all sorts of Internet tool for enterprise's marketing activities providing effective support. This is why in network marketing, network marketing research must pay attention to practical methods of reason.
The network marketing skills
Skills a: increases your potential customers database
Browse the web site visitors, directly buy fewer people, most of the site are for these people to quietly come, silently walk, wasted so much potential customers. So the little black suggest you, must use a skill, allow landing your website's most users are willing to leave your contact details. So if you constantly develop let potential customers willing to accept the database marketing strategy, they will gradually become your customers.
Skills no.2: use client impact assessment of potential client decision-making
Most people have counter-conformity psychology, so buy a product, other people to buy products comments on potential customers buying decisions affect very large. So every product below are reasonable put on more than 130 from customers from various perspectives on this product's good evaluation. This also is four maritime boat network marketing experts of emphasis.
Skills # 3: improve repeat customers buy little skill
1, coupons strategy: a customer order after the success, must giving customers a coupon, then in a certain period of time, to purchase products, coupons can serve as a certain amount, but expire. The client will try to put this coupons or gifts to spend his friends in need.
2, database marketing: regularly to customer's delivery to customers valuable information, and at the same time the reasonable incidental product promotion advertising. This little skill is four maritime boat network marketing brick house key to everybody, because domestic most launched ecommerce will only curt like customer delivery advertisement, such effects are very poor. You want to thought, be sure to consult the client sends users like information. Reasonable into advertising, what information clients like?
These Suggestions are almost all netizens after finish can immediately implement the effective method, everyone is able to immediately to experience depending on the network marketing, and user experience is always possible created a miracle.
Enterprises to realize network marketing steps
The first step is to own a comprehensive enterprise quickly moved to the Internet. Enterprise in establishing its own network marketing solutions, you must first consider their own site belongs to marketing type website.
The second step is to through a variety of Internet marketing tools and methods to promote and safeguard oneself enterprise web sites. We in the Internet do any publicity and promotion activities must take the enterprise web site as the core.
The third step is website traffic monitoring and management. We usually adopt flow monitoring and analysis system and online customer service system to realize. Marketing type website needs a function of online customer service system, gathered in order to help us always initiative will be issued to negotiate, can prompt will effectively flow (potential customers or intention client) into online sales.
The network marketing basic principles
The network marketing and traditional marketing classical France has been difficult to apply. Consumers reigns, media is the traditional imperial era, and spread copy is network transmission time new gentleman! In the traditional media era, information communication is "church", information, unidirectional linear flow, top-down consumers only passive acceptance. While in network media era, information communication is "a bazaar style", information multi-way, interactive flow. Voice multivariate, noisy, different from each other. Network media brought many "from media" the explosive growth, blog, BBS, IM, to MSN... By this, every grassroots consumers have "mouth" and "ears". Facing these "uprising of the long tail", the traditional marketing way like "hunting" to become "fishing" : marketing people need to learn how to use "originality true fire" simmer stew an inviting XiangEr ", and "brand information as" hook "clever wrapped in them. How to finish this change? Tsinghua President class networking experts LiuDongMing in the network of integrated marketing weapon spectrum "is put forward in the network of integrated marketing 4I principle to everyone pointed out the best guide.
Network of integrated marketing 4I principle
Network of integrated marketing 4I principle: how long, Interests, Interaction and Individuality.
The network marketing characteristics
Along with the Internet technology development and maturity of cheap, Internet network cost is like a "monengjiao" will enterprises, institutions, social organizations and individuals to span spatio-temporal coupling together, make the exchange of information between them become "available". Marketing is the most important in also the most essential is organizations and individuals between information transmission and exchange. If there is no information exchange, so trade also is the free source. Because of this, the Internet has some characteristics of the marketing required, enabling the network marketing showed some characteristics. The current network marketing characteristics, academic have two comparison mainstream view, in fact are familiar, the following introduce:
The network marketing characteristics view 1
When presented 1.
Marketing is the ultimate purpose is to occupy market share, due to the Internet can beyond the time constraints, and space limitation is the exchange of information, making marketing from space limit transactions become possibility, enterprises have more time and greater space for marketing, seven days a week, 24 hours a day at any time and place offer global marketing service.
Rich media 2.
The Internet is being designed to transmit a variety of media information, such as text, voice and image information, making for a deal for information exchange can with a variety of forms exist and exchange, can give full play to the marketing personnel's creativity and initiative.
Interactive 3.
The Internet by displaying goods image, commodity information databases with queries relevant to realize the interaction of supply and demand with two-way communication. Also can undertake product testing and customer satisfaction survey and other activities. The Internet for product design, commodity information joint release, and various technical service providing the best tool.
Personalized 4.
Internet promotion is one-to-one, rational, consumers leading, non mandatory, step of progressive, and it is a low cost and humanization of sales promotion, avoid salesman strong marketing clutter, and through the information provided with interactive conversation, and consumers build long-term good relationship.
Growth 5.
Internet users quantity rapid growth and throughout the world, users are young, middle class, high education level, because this part group purchasing power has strong market force strong and it is an extremely development potential market channels.
Integrated 6.
Internet marketing can be made of commodity information collection, after-sales service to letup, so also is a kind of whole marketing channels. On the other hand, yu ventilation network advise businesses can use the Internet will be different distribute marketing activities are unified design planning and coordination implementation, in a unified spread information to consumers conveying information, avoid different propagation in the negative influence inconsistency.
Advance in 7.
The Internet is a kind of the most powerful marketing tool, it holds concurrently at channel, promotion, electronic trading, interactive customer service, and with the market information analysis and provide a variety of functions. It has the one-to-one marketing ability, it is accord with customize marketing and dma marketing future trends.
Efficiency of 8.
Computer can store large amounts of information, generation of consumers transmit information enquiries, quantity and accuracy, far more than any other media, and can respond to market demand, update the product or price adjustment, therefore can timely and effective to understand and meet the demand of customers.
Economic 9.
Through the Internet for information exchange, instead of previous exchanging, on the one hand, can reduce printing and post cost can be exempted if the rent without storefront sales, saving water and electricity and artificial cost, on the other hand, it can reduce because many exchange brought circuitous consumption.
Technical 10.
The network marketing characteristics views 2
1. Has the distinct theoretical
2. Of the global market
3. The integration of resources sex
4 obvious economy
5. Market properties.hdt
6. Strong practicality
The network marketing advantage
First, the network media has spread range, high speed and no time limit and no time regional layout constraints and full details, multimedia transmission, vivid and two-way communication, feedback quickly wait for a characteristic, is helpful to improve the enterprise marketing information dissemination efficiency, the enhancement enterprise marketing information dissemination, reduce the effect of enterprise marketing information dissemination cost.
Secondly, the network marketing without storefront rental cost. And realize product marketing function, and can help enterprises to reduce inventory stress, lower operating costs.
Third, the Internet to cover the world market, through it, the enterprise can be quickly enter any one country market. Especially the wto the second meeting of ministers decided at the next meeting of ministers before wrong network trade collect customs duties, network marketing more enterprise has built a path to the international market the green channel.
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