Pay-per-Click(PPC) is according to Click on ads or email messages of the number of users to Pay a network advertisement pricing model. Is the enterprise Pay purchase of search engine specific version of a keyword marketing way, PPC paid for mining pay-per-click Pay conference system (Click), is a different from the traditional interference type advertisement dissemination way, in the user at the same time, to assist in the search for potential customers can more readily active close to enterprises to provide products and services. Is according to the pay-per-click advertising (performance).
PPC service main characteristics
PPC advertising service is the biggest characteristic of customer simply for the actual access to pay. That is to say, only when the customer website advertising links are actually click will produce cost. Thus ensures the highly targeted traffic. PPC advertising service second characteristics is the website ranking of can playability, namely customer can adjust pay-per-click price to control myself in a particular keyword search results of website ranking. Meanwhile, PPC search engines of before 3 to 5 pages search results also tend to be its search partners site cited. For example the first three suggestion advertisement service customer site will also at the same time appear in MSN, Yahoo, and other famous website homepage position.
In addition, a few large search engine paid included service and full page ads are concerned, PPC advertising expenses relatively lower. So the service is a target for website can either bring circumvent the investment, and visited the risk of the effective way. Its shortcomings lies in: for some small and medium-sized companies, its charge or some on the high side, and management has the certain difficulty.
PPC advertising of tactics
PPC advertising is search advertising in the most important form of, if the enterprise need to conduct search engine marketing, PPC advertising is not allow to ignore forms of advertising. If you are advertisers, bought PPC advertising, so only when your website was clicked will produce cost, the display times no relationship, therefore PPC advertising is highly targeted. Additionally you also can adjust pay-per-click price to control myself in specific search results of website ranking, completely fulfill cost control.
After years of development proof, PPC advertising is search advertising the most effective form of, if you need to purchase a PPC advertising, then we have understood earnestly PPC advertisement strategy.
No comments:
Post a Comment